Privacy policy
Privacy Policy
Last updated: April 22nd 2026
Introduction
This Privacy Policy explains how ASHFORD Co.,Ltd (“we”, “our store”) collects, uses, and shares your personal information when you visit or make a purchase from our website (the “Site”).
By using our Site, you agree to the practices described in this policy.
Contact
If you have any questions about this policy, your personal data, or wish to make a request or complaint, please contact us:
Email: support@ashford-usa.com
Collecting Personal Information
When you use our Site, we collect certain information to operate our business and provide our services. “Personal Information” refers to any data that identifies or relates to an identifiable individual.
Device Information
Purpose:
To ensure the Site functions properly and to analyze usage for improvement.
How we collect it:
Automatically via cookies, log files, pixels, and similar technologies.
Examples:
-
Browser type
-
IP address
-
Time zone
-
Cookie data
-
Pages viewed
-
Search terms
-
Interaction with the Site
Shared with:
Shopify and analytics providers.
Order Information
Purpose:
To process payments, fulfill orders, arrange shipping, send confirmations, prevent fraud, and communicate with you.
Collected from:
You directly.
Examples:
-
Name
-
Billing and shipping address
-
Payment details
-
Email address
-
Phone number
Shared with:
Shopify, payment processors, shipping providers.
Customer Support Information
Purpose:
To assist with inquiries and provide support.
Examples:
-
Name
-
Email
-
Phone number
-
Order details
Minors
Our Site is not intended for individuals under the age of 18.
We do not knowingly collect personal data from minors.
If you believe a child has provided personal information, please contact us so we can remove it.
Sharing Personal Information
We do not sell personal information. However, we may share personal information with trusted service providers and advertising partners for targeted advertising and measurement purposes as defined under applicable privacy laws, including the California Privacy Rights Act (CPRA).
We share personal data with trusted service providers to operate our business, including:
-
Shopify (e-commerce platform)
-
Payment processors
-
Shipping carriers
-
Analytics services
We may also disclose information if required by law or to protect our legal rights.
Behavioural Advertising
We may use your information to show you advertisements that are relevant to your interests.
Examples:
-
Google Analytics
-
Advertising platforms (Meta, Google, etc.)
-
Shopify Audiences
You can opt out of interest-based ads here:
You may also visit:
https://optout.aboutads.info/
Using Personal Information
We use your data to:
-
Process orders and payments
-
Ship products
-
Communicate with you
-
Send marketing emails (only if you opt in)
-
Improve our services
Lawful Basis (GDPR)
If you are located in the EEA, we process your data based on:
-
Your consent
-
Contract fulfillment
-
Legal obligations
-
Legitimate business interests
Retention
We keep your personal data only as long as necessary for legal, business, or operational reasons.
You may request deletion at any time (subject to legal obligations).
Automated Decision-Making
We do not use fully automated decision-making that produces legal or significant effects.
Shopify may use limited automation for fraud prevention, such as:
-
Temporary IP blocking
-
Temporary card restrictions
Your Rights
GDPR (EEA Residents)
You have the right to:
-
Access your data
-
Request correction or deletion
-
Request data portability
-
Withdraw consent
Contact us to exercise your rights.
CCPA / CPRA (California Residents)
California residents have the right to know what personal information we collect, use, disclose, sell, or share; request access to or deletion of personal information; opt out of the sale or sharing of personal information for targeted advertising; limit the use of sensitive personal information; and not be discriminated against for exercising these rights.
We do not sell personal information. However, we may share personal information for advertising purposes as defined under CPRA.
You may exercise your rights by contacting us at support@ashford-usa.com
US Residents
If you are a resident of the United States, you may have additional rights under applicable state privacy laws. You may request access to, correction of, or deletion of your personal information by contacting us.
Cookies
Cookies are small data files that are placed on your device or computer when you visit our Site. They allow our website to recognize your browser and store certain information.
We use various types of cookies, including functional cookies, performance cookies, advertising cookies, and social media or content cookies.
Cookies help improve your browsing experience by remembering your actions and preferences (such as login status, language selection, and region settings). This means you do not need to re-enter this information each time you visit our Site or move between pages.
Cookies also help us understand how visitors interact with our website, such as whether it is a first-time visit or a repeat visit, which pages are viewed most often, and how users navigate through the Site. This information allows us to improve our services and optimize website performance.
Cookies Necessary for the Functioning of the Store
|
Name |
Function |
Duration |
|
_ab |
Used in connection with access to admin. |
2y |
|
_secure_session_id |
Used in connection with navigation through a storefront. |
24h |
|
_shopify_country |
Used in connection with checkout. |
session |
|
_shopify_m |
Used for managing customer privacy settings. |
1y |
|
_shopify_tm |
Used for managing customer privacy settings. |
30min |
|
_shopify_tw |
Used for managing customer privacy settings. |
2w |
|
_storefront_u |
Used to facilitate updating customer account information. |
1min |
|
_tracking_consent |
Tracking preferences. |
1y |
|
c |
Used in connection with checkout. |
1y |
|
cart |
Used in connection with shopping cart. |
2w |
|
cart_currency |
Used in connection with shopping cart. |
2w |
|
cart_sig |
Used in connection with checkout. |
2w |
|
cart_ts |
Used in connection with checkout. |
2w |
|
cart_ver |
Used in connection with shopping cart. |
2w |
|
checkout |
Used in connection with checkout. |
4w |
|
checkout_token |
Used in connection with checkout. |
1y |
|
dynamic_checkout_shown_on_cart |
Used in connection with checkout. |
30min |
|
hide_shopify_pay_for_checkout |
Used in connection with checkout. |
session |
|
keep_alive |
Used in connection with buyer localization. |
2w |
|
master_device_id |
Used in connection with merchant login. |
2y |
|
previous_step |
Used in connection with checkout. |
1y |
|
remember_me |
Used in connection with checkout. |
1y |
|
secure_customer_sig |
Used in connection with customer login. |
20y |
|
shopify_pay |
Used in connection with checkout. |
1y |
|
shopify_pay_redirect |
Used in connection with checkout. |
30 minutes, 3w or 1y depending on value |
|
storefront_digest |
Used in connection with customer login. |
2y |
|
tracked_start_checkout |
Used in connection with checkout. |
1y |
|
checkout_one_experiment |
Used in connection with checkout. |
session |
Reporting and Analytics
|
Name |
Function |
Duration |
|
_landing_page |
Track landing pages. |
2w |
|
_orig_referrer |
Track landing pages. |
2w |
|
_s |
Shopify analytics. |
30min |
|
_shopify_d |
Shopify analytics. |
session |
|
_shopify_s |
Shopify analytics. |
30min |
|
_shopify_sa_p |
Shopify analytics relating to marketing & referrals. |
30min |
|
_shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
30min |
|
_shopify_y |
Shopify analytics. |
1y |
|
_y |
Shopify analytics. |
1y |
|
_shopify_evids |
Shopify analytics. |
session |
|
_shopify_ga |
Shopify and Google Analytics. |
session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org. Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
You can control and manage cookies through your browser settings and may opt out of advertising cookies at any time.
Please note that disabling cookies may affect site functionality.
Do Not Sell or Share My Personal Information
If you wish to opt out of the sale or sharing of your personal information for targeted advertising purposes, please contact us at support@ashford-usa.com
Do Not Track
We currently do not respond to “Do Not Track” browser signals due to the lack of industry standards.
Changes
We may update this policy to reflect operational, legal, or regulatory changes.
Updates will be posted on this page.
Complaints
If you have concerns about our data practices, please contact us first.
If unresolved, you may lodge a complaint with your local data protection authority.
Email: support@ashford-usa.com